Big sales increase on Small Business Saturday

13 December 2016 - Janet Bird

small business Saturday 2016

This year's Small Business Saturday saw a big rise in sales compared to 2015.

The 20,000 businesses who took part in this year's event on December 3 achieved total sales of £717 million - an increase of 15 percent.

This is the fourth year that Small Business Saturday has been run in a bid to encourage consumers to "shop small" and support local independent shops. The event has gradually gained momentum, with shoppers spending £249 million more on the day this year than on the first Small Business Saturday in 2013.

Many of the retailers taking part offered discounts to entice shoppers and people with American Express cards gained £5 credit for every £10 spent in a small independent retailer.

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