Use of smartphones to shop online shows sharp increase

9 May 2017 - Janet Bird

online smartphone shopping

More and more people are using their smartphones to shop for UK goods online, new research has shown.

Indeed, according to the latest British Retail Consortium (BRC)-Google Online Retail Monitor, retail searches on smartphones rose 23 percent year on year in the first quarter of 2017.

Overall online retail searches in the UK grew seven percent during the same period.

Overseas consumers used their smartphones increasingly to search for fashion goods in the UK, with this sector showing a 52 percent increase in the first quarter of 2017.

Searches for department stores on smartphones by overseas customers also rose by 50 percent in the first three months of the year.

Within the UK, the fastest growth in online search volumes was in the South West, which was 23 percent up on the same period last year.

In Northern Ireland and Wales, search volumes rose by 19 percent, while London, by contrast, saw a fall of eight percent.

The BRC said the research showed the importance for retailers of tailoring their online offerings to suit both traditional online browsing and mobile platforms.

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