Supermarket sales soar as heatwave sizzles

3 July 2017 - Janet Bird

ice creams in supermarket

A surge in demand for ice cream and cider during the recent heatwave contributed to a significant upturn in supermarket sales over the past quarter, new data has revealed.

Figures released by Kantar Worldpanel show supermarket sales rose by five percent over the three months to June 18, the highest growth in five years and a marked improvement on the 0.2 percent fall experienced during the same period in 2016.

Sales of ice-cream soared 12 percent during the period, which saw Britain swelter in temperatures of over 30 degrees. Cider sales also experienced a 16 percent increase.

But a jump of 3.2 percent in grocery inflation also contributed to the sales increase, adding an average of £133 to household shopping bills.

All of 'The Big Four' supermarkets - Tesco, Morrisons, Sainsbury's and Asda - recorded an increase in sales, with Morrisons achieving the biggest increase of 3.7 percent. Lidl's sales outstripped those of Aldi for the first time since March, boasting an 18.8 percent rise compared to Aldi's 18.7 percent.

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