24 August 2015 - Janet Bird
Tesco is inviting shoppers to 'try before you buy' in a bid to promote its own brand products.
Consumers will be able to sample 'food to go' Tesco own brand items in a limited trial in a small number of stores.
The food that customers can try will include salads, cakes and sandwiches.
The 'try before you buy' trial is designed to promote the quality of Tesco's own brand goods and overcome any prejudices shoppers may feel about own brand versus branded products.