Brits passion for fashion dampened by unseasonable weather

25 April 2016 - Janet Bird

wet weather shops march 2016

Britons' passion for fashion was dampened by unseasonably wet and cold weather in March, according to new figures.

Data released by the Office for National Statistics shows spending on clothing and footwear last month fell 6.4 percent year on year, while the volume of goods purchased was down 6.2 percent.

Consumers proved reluctant to spend money on new season fashion while the weather outside was so miserable and the current political uncertainty over Britain's future in Europe is also thought to have further impacted sales.

Total spend across all retail sectors, including household products and food, fell by 0.1 percent year on year. While the quantity of goods sold was up 2.7 percent, this remained well below the 4.4 percent increase predicted by retail analysts.

Online and digital sales, however, reached a new milestone, growing 8.9 percent compared to the same month in 2015.

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